Designing for a community event presents an exciting range of opportunities for the conscientious designer. An understanding of the nature of the community organisation, the event itself and the broad audience-base needs to be realised before an appropriate, engaging visual approach can be developed.
The well-renowned Camberwell Art Show celebrated 51 years as one of Australia’s leading art events for established and emerging artists this year. Part of Rotary International, the Rotary Club of Camberwell hosts the annual art show to raise money for charitable use, provide a venue for artists to display their work, and provide a community artistic event. The event is one that many people are familiar with and look forward to each year.
Gray Design was approached to transform the design for this years show. We previewed previous Camberwell Art Shows and what was current in the artistic realm in Melbourne in 2016.
Considering the Camberwell Art Show is a major event in Melbourne we had a great opportunity to create a tribute to Andy Warhol in 2016. Following this year’s successful major international exhibition featuring works by Andy Warhol and Ai Weiwei at the National Gallery of Victoria (NGV), we felt that Andy Warhol’s unmistakable style would be at the forefront in the minds of the artistically aware within the Melbourne community, and would be recognised as a celebration of art.
Andy Warhol was producing pivotal works in the era when the Camberwell Art Show began, and has influenced the art world in the decades since. In 1968, two years after the commencement of the Camberwell Art Show, he produced his iconic Campbell’s Soup work. A modification of this work formed the centrepiece of the visual identity for the art show. This was combined with a Pop Art montage which uses its colour to reflect popular culture, and in this instance, is a nod to the diverse palettes used by the artists exhibiting in the show.
With it’s bold style, clean type and arresting colour palette, the advertising and promotional pieces for the art show were eye-catching. This ensured the information about the up-coming event was conveyed effectively to the audience.
As a celebration of art from the 60’s and in a style synonymous today with popular culture, it engaged visually and intellectually with both exhibiting artists, and potential visitors of all ages.
For any community event design, Gray Design will create effective design solutions across a broad range of mediums – logo, website, advertising, promotional design and signage. Together we will transform your next project into a truly memorable experience! Your image, your brand and your results are our priority!